Safe cuddling with embroidered eyesFor us at Children's IKEA, the safety and security of children is most important. That's why it was a major setback for us in 1997 when a plastic eye came off one of our soft toys. But it taught us that adversity can lead to something really good. In this case, it not only led to us developing even better safety procedures, but also that our soft toys gained stronger personalities. With embroidered eyes, these cuddly friends are both safe and have more character.
Is it possible to make plastic hug-friendly?We want to reduce the amount of new material in our soft toys. Using recycled polyester as filling, and thereby giving new life to used plastic, is one way. That’s why we’ve embarked on an exciting journey with our new range of soft toys. Our goal is to fill as many soft toys as possible with recycled polyester – without compromising on safety or quality.