2018 was filled with many proud milestones. Not only did we open our very first store in India, we also took important steps towards expansion into South America. In total, 19 new stores opened and new exciting expansion plans were initiated. Scroll down to learn more about our new opportunities.
By 2025 we aim to open 25 stores in India,
some of them with a brand-new touch
Expansion is more than just numbers
Before opening the first IKEA store in Hyderabad, India, our co-workers conducted a pretty extensive study. They visited thousands of Indian homes, and had fruitful discussions about life in general – and life at home in particular. This led to important learnings about Indian life at home and a more relevant offer for the new customers. After preparing for more than six years, the doors opened to the 400,000 square-feet store in August 2018.
Comfortable furniture for social activities with friends and family, is especially important for Indian customers.
On August 9, 2018, the first IKEA store opened in India.
Adding value to people’s everyday lives
Every country and region is a bit different, as are the dreams and needs of those who live there. Opening IKEA stores in new markets means enhanced and important possibilities to meet, talk and discuss with people. This is how we, over time, have developed our deep understanding of life at home.
“We want everyone to experience that a better life can come from a better life at home, that’s why we want to grow our business and be accessible for more of the many people”, says Jon Abrahamsson Ring, MD at Inter IKEA Systems.
¡Hola! South America
During 2018, we strengthened our position in
our existing markets. We entered Latvia, and expanded
at the same time in the UK, North America,
the Middle East and Asia.
We’ll continue with 15 more retail locations in 2019,
plus our very first South American stores the year after.
9 stores are planned for this region within a 10-year period
– beginning with Chile, Peru and Colombia.
Shared passions: the key to success
Take a look at some of our most memorable collaborations from 2018. Working with a number of designers and causes – we were inspired and challenged to make our product range even better.
India: Opening doors to diversity
When we opened our first store in India, empowering women in the country’s workforce was an important priority. Follow the inspiring story of two new co-workers and see how joining our team has impacted their lives.
Helping to make a difference
Meet Malin Pettersson-Beckeman, Sustainability Communication Manager, for insight into how IKEA works on all levels towards our sustainability goals set out this year.