Using nature’s own dyes
Mountains and sea, earth and sand, trees and plants. People have always been fascinated by nature’s colours and harnessed them to dye clothes and other textiles. Now we’ve revived this tradition and use rosemary plant stems, almond nutshells and orange peels to give the
JOFRID textile series of curtains, throws and cushion covers its warm, natural colours. Textile dyes are usually oil-based, but the dye we use for JOFRID is produced using natural and renewable resources that look like and function in the same way as chemical dyes. There’s also a significant saving of water in the dyeing process.
JOFRID is part of a pioneering project at IKEA utilising dyestuffs made from agricultural waste that would otherwise be thrown out. This is how we can create beautiful textiles while reducing our environmental impact, so that our planet can continue to inspire us with its colours.
>> See JOFRID collection