Mission: Unlock 50 Years of IKEA
"Mission: Unlock 50 Years of IKEA" Event Recruitment Now Open!
Cracking the Half-Century Mystery of IKEA Hong Kong – A 45-minute Real-Life Puzzle Adventure!
To celebrate its 50th anniversary in Hong Kong, IKEA is launching an unprecedented in-store puzzle adventure — "Mission: Unlock 50 Years of IKEA". Uncover little-known design secrets hidden in the familiar showrooms and unlock the life wisdom behind the IKEA products.
In-Store Puzzle Experience: Unlock Half a Century of IKEA Surprises!
The beloved IKEA mascots — FABLER BJÖRN, BLÅHAJ and GOSIG GOLDEN — each bring their unique talents to the table, crafting challenging games specially designed for the event "Mission: Unlock 50 Years of IKEA". Participants will transform into "Time Decoders" and take on a timed 45-minute solo challenge inside the IKEA Kowloon Bay Store. Using sharp observation and puzzle-solving skills, you'll follow clues to crack IKEA-related riddles and unlock treasure box codes.
Through this immersive puzzle adventure, dive deep into the 50-year history of IKEA Hong Kong, along with the design philosophy and functionality of IKEA products, sparking even more home furnishing inspiration along the way! Those who successfully complete all games and open the treasure box within the time limit will receive a HK$300 IKEA gift card!
Through this immersive puzzle adventure, dive deep into the 50-year history of IKEA Hong Kong, along with the design philosophy and functionality of IKEA products, sparking even more home furnishing inspiration along the way! Those who successfully complete all games and open the treasure box within the time limit will receive a HK$300 IKEA gift card!
FABLER BJÖRN is friendly and has keen powers of observation. When you encounter a tough puzzle in the game, the ever-helpful little bear is happy to provide you with hints.
BLÅHAJ has an extremely high IQ and loves hiding surprises in unexpected places around the home. Are you confident you can find the key clues hidden by BLÅHAJ within the time limit?
GOSIG GOLDEN is bursting with creativity and adores coming up with all sorts of mini-games and puzzles. He enjoys spending his time at home with FABLER BJÖRN and BLÅHAJ, and right now, GOSIG GOLDEN is brainstorming fun games for the event!
Limited to 40 Participants – Event Recruitment Now Open!
Are you ready to embark on a unique in-store IKEA puzzle adventure? The event "Mission: Unlock 50 Years of IKEA" is now open for registration! Simply snap a photo of "My Favorite IKEA Product" and complete the simple registration steps for a chance to be selected as a participant and experience this challenging 50th anniversary celebration firsthand. This is a rare opportunity—calling all IKEA fans! Pay close attention to the event details below and act now!
Event Details of "Mission: Unlock 50 Years of IKEA"
| Event Time: | 3 – 6 p.m., 11 December 2025 (1 game session for each participant, lasting 60 minutes each) |
| *Selected participants will join one of the game sessions |
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| Location: |
IKEA Kowloon Bay Store (L4, MegaBox, 38 Wang Chiu Road, Kowloon Bay) |
| Slots: |
40 quotas in total; must participate as individuals. (*Selected participants will be notified later via email and phone ) |
| Prizes: |
Selected participants will receive a Swedish meatball keychain. Those who successfully complete the game within the time limit will receive a HK$300 IKEA gift card |
| Registration Period: | Now until 14 November 2025 |
Mission: Unlock 50 Years of IKEA - Terms and Conditions (Please click for details ↓↓)
- The Event is organized by The Dairy Farm Company, Limited (IKEA Hong Kong). By participating in the Mission: Unlock 50 Years of IKEA (hereafter the “Event”), you must read the following Terms and Conditions carefully.
- The Event allows participants to engage in a designated area at IKEA Kowloon Bay Store. The event will be held on 11 December 2025, for a duration of 60 minutes between 15:00 and 18:00.
- By registering for and/or participating in the Event, you agree to be bound by the Terms and Conditions herein.
- We reserve the right of final acceptance of your registration. We may refuse your registration in the event of, including but not limited to, provision of false information, participating with a false account, fraud, or any other violation of the Terms and Conditions.
- We shall not in any event be liable to any loss of or any inaccurate information arising from any way from or in connection with any system, server or connection failure. We reserve the right to amend, suspend, cancel, or terminate the Event. This clause shall take effect to the fullest extent permitted by law.
- We reserve the right to amend, change and suspend the Terms and Conditions without prior notice. The changes are applicable to all new and existing participants. If any part of the Terms and Conditions is unclear, we reserve the right interpret the Terms and Conditions as deemed appropriate.
- In the case of discrepancies between the Chinese and English versions of the Terms and Conditions, the English version shall prevail.
Personal Information Collection Statement (PICS)
- IKEA Hong Kong seeks to collect and use your personal information, including your name, gender, email address, phone number, Instagram username and photo(s) for the following purposes:
- processing your access, registration, enquiries, etc. in relation to the Event; and
- contacting you to confirm your registration and make arrangement for the Event;
- Onsite photographer may also take photos and/or videos of you during the Event for the following purposes:
- publication on IKEA Hong Kong's social media platforms and other marketing channels for promotion of the Event and similar future events; and
- Record keeping and administration functions.
- The entire Event area will be covered by CCTV cameras for security purposes.
- To facilitate the fulfilment of the above purposes, your personal information may be disclosed and/or transferred (whether in Hong Kong or in any other places/countries) to our affiliates, other third parties and/or third-party services providers.
- By registering and/or participating in the Event, you consent to the collection, use, disclosure and transfer of your personal information as stated above.
- IKEA Hong Kong will handle your personal information (including but not limited to the sharing and protection of personal data, data access and correction requests, etc.) in accordance with its Privacy Policy available at https://www.ikea.com.hk/en/customerservice/about-shopping/terms-and-conditions/privacy-policy.
Eligibility and Registration
- The Event is open to participants aged 12 or above. Participants shall understand the risks and requirements of the Event, and it is the participants' sole discretion to participate in the Event.
- Participants under the age of 18 must be accompanied by a guardian of 18 or above to attend the Event.
- Selected participants will be contacted through email and/or phone. Participants must confirm the participation by replying to our email or WhatsApp message to secure their spot before 26 November 2025.
- The Event is free of charge.
- Registration period ends on 14 November 2025 23:59. Participants shall submit their registration through IKEA Hong Kong website.
- The Event is for a limited number of participants and IKEA Hong Kong reserves the right to select the participants based on the content submitted.
Physical and Health Conditions
- Any person who is suffering from any chronic disease such as heart disease or high blood pressure or is suffering from or has any symptoms of COVID-19 or other contagious disease should not participate in the Event. IKEA Hong Kong reserves the right to disallow/disqualify any person who is known to have any such condition. IKEA Hong Kong, at its sole discretion, also has the right to suspend any participant who appears or is suspected to be physically unfit or suffering from or having any symptoms of COVID-19 or other contagious disease from participating in the Event.
- Participant warrants and confirms to IKEA Hong Kong that he/she is physically fit to participate in and complete the entire Event without any medical or other assistance and that he/she is not suffering from and does not have any symptoms of COVID-19 or other contagious diseases.
- Participant agrees to indemnify and hold harmless IKEA Hong Kong from all losses and damages from:-
- any injury or death suffered by the participant himself/herself or any other persons;
- any damage to property; and
- any other participants or officials and staff of IKEA Hong Kong contracting COVID-19 or any other contagious disease as a result of him/her not being physically fit to participate in and complete the entire Event or suffering from COVID-19 or other contagious disease.
Cancellation Policy
- Should the Event be cancelled due to circumstances beyond the control of IKEA Hong Kong or in case of force majeure resulting in the Event being cancelled, IKEA Hong Kong shall have no other responsibilities and/or liabilities in relation to such cancellation.
- Notice of non-participation must be made at least 3 days prior to the Event date (i.e. no later than 8 December 2025 12noon).
- In the event of extreme weather, such as Typhoon Signal No. 8 or higher, red rainstorm warnings, etc. being hoisted, IKEA Hong Kong reserves the right to cancel or change the date of the Event for the safety of all participants.
- IKEA Hong Kong reserves the right to cancel the Event due to other unforeseen circumstances.
- IKEA Hong Kong will make every effort to communicate the cancelation to all participants at least 3 hours before the Event.
Event Rules and Regulations
- Participants must arrive at the store (L4, MegaBox, 38 Wang Chiu Road, Kowloon Bay) by the time requested by organizer and check in at the Reception area on 11 December 2025. Late participants will not be allowed to join the Event.
- Participants shall follow all IKEA Hong Kong store policies and instructions from the Event staff.
- For safety reasons, participants shall not run, climb, or attempt to force anything open during the Event.
- To ensure fairness for all participants, please do not touch, move, or peel any props attached to the walls or other store fixtures.
- An event helper will be present at each game station. Participants should ask the event helper for assistance with any gameplay questions or immediately report any injuries.
- Smoking, alcohol consumption, and the use of illegal substances are strictly prohibited.
- Eating and drinking are strictly prohibited within the store premises.
- Participants are responsible for their own personal belongings and IKEA Hong Kong is not liable for any lost or damaged items.
- IKEA Hong Kong recommends participants refrain from bringing valuables to the Event, as IKEA Hong Kong cannot guarantee the safety of such items.
Prize
- During the Event, a gift card from IKEA Hong Kong, valued at HKD $300, will be awarded to participants who complete all event tasks within 45 minutes. This gift card is non-refundable and cannot be exchanged for cash.
** By registering for the Event, participants agree to abide by these Terms and Conditions**