Real Case Sharing Requirements
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In-depth Home Stories - including video shootings, interviews, and storytelling in photo and text
The video will be shot in interview format, where the host will interview the customers about why they needed home planning service and their daily living needs. The video will also document the home planning layouts and home decoration process by the interior design team. This will allow audience to understand how changes in the home can bring significant improvements in their lives.
Selected participants in this category can receive up to $30,000 discounts in their orders, including an instant discount of $15,000 on home furnishing products, free installation, assembly and delivery charges up to $10,000, and free home accessories worth up to $5,000.
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Communication Channels for the Real Case Sharing
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Advertising, IKEA website, press releases, and as case studies in stores.
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Recruitment Method
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Customers can fill out the "IKEA Home Planning Service Application Form" and check the box” I am interested in participating in the real case sharing recruitment”.
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After meeting with the Home Planning Specialist, IKEA will begin the selection process.
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During the selection process, IKEA may call the customers for simple enquiries through phone.
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Selected participants will be confirmed before placing the order.
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Qualifications
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Selected participants must be customers of IKEA Home Planning service at IKEA Hong Kong and have confirmed their orders.
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This service is not applicable to bathrooms and kitchens, nor furniture dismantle or any construction work.
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The case must be based on a single home.
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Selected participants must agree to be interviewed and allow filming and promoting in accordance with the real case sharing requirements.
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The recruitment and real case sharing activity are subject to the terms and conditions.
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Terms and Conditions
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The recruitment will take place from 22 May to 30 June, 2023.
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IKEA has the absolute right to select the cases.
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Selected customers for real case sharing must sign an as required.
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Selected participants must agree to be filmed during the agreed timeslots with IKEA.
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