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Our youngest designers have made it again

Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse – these cuddly friends form our new SAGOSKATT soft toy-collection. They’re all designed by kids that participated in our annual drawing competition. The full purchase price will be donated to Read-Cycling to make books more accessible to kids with diverse backgrounds and needs.​ ​

Founded in 2009, local charity Read-Cycling is committed to facilitating book recycling to nurture more avid readers, and most important of all, bring them happiness. Since its inception, over 130,000 quality used books have been re-channeled to needy individuals and organisations. And more than 120 cultural events targeting different communities have been organised aiming to bring reading closer to everyday life. ​

”Play is serious business for IKEA, and we know how important it is for a child’s development. For us it’s crucial to make room for Play everywhere in life and to support children that lack their basic rights”​

says Nina Hughes, Range & Product Design Manager Children’s IKEA.​
Last year, we received over 71.000 astonishing drawings from all over the world in our yearly SAGOSKATT drawing competition for children, aged 0-12. Six of them have turned into cuddly friends to be sold globally – Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse.​ ​

”My Halloween-themed terrifying car likes to lie under my bed and scare intruders away. You can have fun too when you see how my car fright - ens the enemies.” Ayaan, 8 years old​
”I’ve drawn a llama, an animal that I like. I told my soft toy to always be with you and keep you company. Give Llama a lot of love, because it’s special.”​
-Christel, 6 years old​
”My soft toy is a bear and during the day it rides on a dog. Good bear, soon you’ll be loved! Treat him well and sometimes watch movies together.”
​ -Sofia, 6 years old​
”It’s the beautiful planet we live on and I dream that one day I can rollerblade to every corner of the Earth. There is only one planet, so we must take good care of it.”​
-Yo-Pong, 12 years old​
”My soft toy looks like a mouse dressed as a ladybug. She’s changing costumes for a carnical party. Play with her and treat her well.”​
-Maria, 9 years old​ ​
”I love candy and my soft toy also eats loads of candy. She’s lucky since she can travel and make other children happy. Please hug a lot.”​
-Cleménce, 8 years old​ ​
This year’s “IKEA Soft Toy Drawing Competition” will be opened for application from 11/9-11/23. Welcome all creative kids aged 0-12 to create the dreamed soft toys! Visit IKEA website to submit online application from 11/9!​

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